Case Studies

L'Oréal-UNESCO For Women in Science

L'Oréal New Zealand

For over the past 24 years, the L’Oréal Corporate Foundation and UNESCO have been committed to increasing the number of women working in scientific research.

Today, only 33 per cent of researchers are women, with less than 25 per cent making up the most senior leadership positions. L’Oréal and UNESCO founded the For Women in Science programme in 1998 to promote the important role that women play in science. 

Porter Novelli has supported L’Oréal to announce the New Zealand recipient of its annual fellowship for early career female scientists since 2020. 

This year’s winner, Dr Essie Rodgers, is using the $25,000 prize to further her research into conservation, and the impacts of quality of waterways on mental health and wellbeing. 

Porter Novelli worked closely with Dr Essie to understand her unique story and develop a bespoke storytelling programme to build L’Oréal New Zealand’s reputation as a sustainable and ethical business, that champions the role of women in science. 


  • Porter Novelli secured incredible news coverage including with TVNZ’s Breakfast,, The Press, Newstalk ZB, Woman magazine and NZ Herald (print and online).
  • Positive sentiment and strong key message uptake, including full brand references and research statistics.