Case Studies

Launching the 2022 Healthy Futures Report

Southern Cross 

Southern Cross Healthcare conducts biannual research on the state of Aotearoa’s physical, emotional, and social health and wellbeing, capturing insights that reflect people’s different life stages.

Porter Novelli was briefed to support the launch of the 2022 Healthy Futures report, with a focus on media relations and profiling Chief Medical Officer, Dr Stephen Childs across mainstream media. 

Porter Novelli conducted a deep dive into the research, pulling out key data points, and developing unique angles that captured attention in a market saturated by mental health and wellness stories. 

We also support Southern Cross with content creation for LinkedIn to help amplify messages and news coverage driven by employees. 


  • More than 20 pieces of coverage and interviews including with tier one broadcast targets The Project, The AM Show, Radio New Zealand, Today FM, and Newshub. 
  • Mentions of the Southern Cross Healthy Futures across all editorial content.