Case Studies

Divestment of major retail footprint

Millennium Corp

Millennium Corporation is a private investment firm focused on growing successful technology, telecommunications, and utilities businesses throughout the Pacific Rim. 

With a presence across 18 markets and equity arrangements that include substantive and minority shareholders across privately owned, multinational corporations and financial institutions, Millennium Corp’s networks are unparalleled. 

In April 2022, Vodafone New Zealand purchased a remaining 50% of Digital Mobile from Millennium, taking full ownership of its retail network for the first time. This was a significant divestment for Millennium and represented the “end of an era” for the company, which become synonymous with the brand in the industry. 

Millennium engaged Porter Novelli New Zealand to support it through the transaction from a communications perspective to ensure strength of messaging, external positioning and alignment, while mitigating risk.


  • Positive media coverage in technology and business media, celebrating the success its partnership as an equity and operational partner, while also signalling to the market that it was “open for business”. 
  • New business enquiries were also reported.